Figure

Read time:

5 min

Client:

Figure

Industry:

Robotics

Start:

May 6, 2024

End:

August 23, 2024

Duration:

16 Weeks

Figure needed a website that could match the sophistication of their work in robotics. They were looking for a clean, future-focused platform that clearly explained their mission and capabilities to investors, press, and potential hires.

Starting point

Their original site was extremely minimal but lacked depth. It didn’t tell a story or offer enough structure to communicate the scale of what they were building. It also needed major improvements in mobile performance and accessibility.

Problem solving

I focused on combining clarity with ambition—making the complex feel simple and approachable. I restructured the content around key user needs and built a visual framework that could scale as their story evolved.

Implimentation

Using a modular system, I designed and developed a site that was light, fast, and precise. I incorporated subtle motion, clean layouts, and a calming color palette that reflected both the tech and the people behind it.

Results

The site now does a much better job telling Figure’s story. It’s easier to navigate, more informative, and visually aligned with their brand. The team saw a rise in inbound interest, especially from potential hires and investors.

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