Teenage Engineering

Read time:

6 min

Client:

Teenage Engineering

Industry:

Consumer Electronics

Start:

January 8, 2024

Start:

January 8, 2024

End:

April 26, 2024

End:

April 26, 2024

Duration:

16 Weeks

Duration:

16 Weeks

Teenage Engineering reached out to me to help elevate their digital presence. As a brand known for its creativity and precision, they needed a website that matched their experimental spirit while delivering a smoother, more focused user experience.

Teenage Engineering reached out to me to help elevate their digital presence. As a brand known for its creativity and precision, they needed a website that matched their experimental spirit while delivering a smoother, more focused user experience.

Starting point

Their original website had a lot of personality but fell short in usability. The structure was fragmented, and it was difficult for users to find product details or navigate between sections. It also wasn’t scaling well for new product releases.

Problem solving

My goal was to preserve their distinct aesthetic while introducing clarity and structure. I began with a full UX review and reorganized the information architecture to support a more fluid journey without compromising their visual identity.

Implimentation

I rebuilt the site from scratch using a flexible, component-based approach. The redesign leaned into bold typography, generous spacing, and subtle motion, with an intuitive layout that let the content breathe and made navigation seamless.

Results

After the redesign, user engagement improved across the board—longer sessions, more product interactions, and smoother navigation. The new site gave Teenage Engineering a platform that felt as refined and thoughtful as their products.

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